It is a truth universally acknowledged that the Perth fashion scene is hot, and at last night's WA Fashion Awards there was so much heat the emergency services were called.

Shortly after all the pretties and posers settled into the decadent Parisian den tucked away inside the historic Perth GPO, an overzealous smoke machine triggered a smoke alarm which allowed a group of men in on-trend fluoro to join the exclusive party.

Once the firies had secured the salon and guests, including photographer and Donna Karan's best friend Russell James, refuelled with champagne and churros, the 16th annual industry, model and creative awards were announced.

James, who is back on home soil after photographing the upcoming Victoria's Secret campaign last week, was keen to chat to model of the moment, Holly Caiulo, whose peaches'n'cream complexion and cheeky catwalk caper would lend themselves to a pair of the world's most coveted wings.

Dressed in a cherry bomb of a body con cocktail number, the near on 6-foot tall face of Cue, Sportsgirl and Carla Zampatti was the night's big winner, taking out runway model of the year and photographic model of the year.

Emerging and edgy women's wear designer Ange Lang, who has been shortlisted for an internship with Parisian fashion house Balenciaga, won the fashion equivalent of the gold Logie – Designer of the Year.

Fashion doyenne Zara Bryson's merchandising and decorating pizzazz was confirmed after she was awarded the best dressed boutique for her Claremont boutique and soon-to-be launched e-boutique.

Creative director of fashion-forward hair salon Head Studio Marie Cain took out the prize for best creative edge while blogger and stylist Emma Bergmeier was named blogger of the year.

One Fell Swoop scooped the pool to be announced as 2011's most innovative designer, while jewellery and accessories label Totomoto was recognised as the highest achiever in the finer details category.

The after party, like most ladies stilettos, kicked off at Malt Supper Club in Mount Lawley shortly before midnight.

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